Happy Star War Day! How about celebrating your love for Star Wars while also making a difference?!?! It’s easy with the STAR WARS’ #RoarForChange initiative!!! Chewbacca, Lucasfilm and Star Wars: Force for Change just announced ‘Roar for Change’, a global challenge in support of UNICEF. For each public post, like, or share on Facebook, Instagram or Twitter that includes #RoarForChange between May 3 – 25, 2018, Star Wars: Force for Change U.S. will donate $1 to UNICEF USA, up to $1 million. Funds will be used to support UNICEF’s lifesaving work for children around the world. Star Wars: Force for Change to Donate Up To $1 Million to Support UNICEF. How great is that?!
How to Participate in #RoarForChange
Share you own version of Chewbacca’s iconic roar. Fans can share their best Chewbacca impersonation, don a voice-changing Hasbro’s Electronic Chewbacca mask, or create a Dubsmash using one of Chewbacca’s best- known roars from the Star Wars saga, which will be hosted on the app’s homepage for the duration of the campaign.
The initiative kicked off with a video featuring the cast of Solo: A Star Wars Story, revealing Chewbacca’s diva behavior on the set of the new movie, which hits theaters on May 25.
“Chewbacca may not always have the best temperament but beneath the gruff exterior is a heart of gold,” says director Ron Howard in the launch video. “That’s why he’s challenging you to Roar for Change.”
Partners from across the Star Wars galaxy have joined forces to celebrate the initiative too. In fact, LEGO is taking to the streets of New York with the first-ever Brick Millennium Falcon pedicab to promote Roar for Change and give fans the chance to roar alongside Chewbacca himself in Bryant Park on May 4. Seriously how fun is that?!?! And while we were in LA, the group of us on the #InifinityWarEvent donned our best Wookie look to support the cause. How funny is this pic?! CRACKS ME UP! So, JOIN US and be sure to #RoarForChange! It’s a great thing to support and SO easy to do! UNICEF does so much good around the world, working in 190 countries and territories to defend children’s rights and, among other issues, help address malnutrition. On behalf of Star Wars: Force for Change, funds unlocked through this campaign will help UNICEF to provide Ready-to-Use-Therapeutic Food packets to children suffering from malnutrition, helping them to have a chance at a brighter future.
“We are thrilled to team up with Star Wars: Force for Change and Chewbacca to help improve the lives of malnourished children around the world. It’s incredible to see Star Wars fans rally around the spirit of Chewbacca and UNICEF’s lifesaving mission. Together, we can protect all that is good in a galaxy not so far away,” said Rajesh Anandan, Senior Vice President of UNICEF Ventures, UNICEF USA. Join the #RoarForChange challenge and learn more about the campaign at ForceForChange.com.”
After you complete your #RoarForChange Challenge, get your tickets for SOLO (now on sale!!!!)
About SOLO: A STAR WARS STORY
Board the Millennium Falcon and journey to a galaxy far, far away in “Solo: A Star Wars Story,” an all-new adventure with the most beloved scoundrel in the galaxy. Through a series of daring escapades deep within a dark and dangerous criminal underworld, Han Solo befriends his mighty future copilot Chewbacca and meets the notorious gambler Lando Calrissian, in a journey that will set the course of one of the Star Wars saga’s most unlikely heroes.
The film stars Alden Ehrenreich, Woody Harrelson, Emilia Clarke, Donald Glover, Thandie Newton, Phoebe Waller-Bridge, Joonas Suotamo, and Paul Bettany. Ron Howard directs “Solo: A Star Wars Story,” and Kathleen Kennedy, Allison Shearmur and Simon Emanuel are the producers. Lawrence Kasdan, Jason McGatlin, Phil Lord and Christopher Miller serve as executive producers. Jonathan Kasdan & Lawrence Kasdan wrote the screenplay.
“Solo: A Star Wars Story” opens in U.S. theaters on May 25, 2018.